Martin Zsifkovits joined the Rail Cargo Austria AG in 2018 as the manager of the “Smart Cargo” project, digitalizing the wagon fleet using IoT-wagon-trackers. Since 2019, he has taken the role of Head of Innovation Management at the Rail Cargo Group (RCG). Today, his main topics are wagon fleet digitalization, process automation, and business intelligence/analytics. Martin received his Diploma and his Ph.D. from the University of Vienna, he was a Visiting Scholar at Stanford University and TU Delft and project manager of numerous research projects in the domain of modern decision support. He is a speaker and lecturer on Digitalization and Innovation and Technology Management at various events and lectures at numerous European Universities.